Senior SEO Manager

for superior organic search performance

Modern, Comprehensive Website & SEO Management

With a focus on providing best-in-class user experiences and cohesive design across all marketing channels, I manage regional teams, website design agencies/vendors, CMS platforms and software to direct SEO website efforts.

The website eco-system, and its complex, evolving and moving parts, requires careful direction, with a variety of stakeholders, often with competing priorities, working to accomplish their goals. I work to provide clear, concise and transparent visibility into the moving parts, utilizing SEO tools like Brightedge, Conductor, SEMRush, Dragon Metrics, Screaming Frog, AHrefs and many more. Staying on top of marketing trends, changes in algorithms, and how the website industry is evolving, has become of utmost importance, as AI is revolutionizing how website content is produced how users will consume digital content in the future.

My priority is to provide comprehensive, timely and relevant information our teams can use to make quick marketing decisions to achieve our performance goals while improving customer experiences.

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Modern Website Management

Advanced SEO Knowledge and Experience

Core Competencies

My background is in developing SEO-optimized content and as my career developed I moved into more advanced technical SEO competencies, global and local SEO Strategy, training content teams, SEO Reporting and developing SEO Guidelines and Best Practices.

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SEO Reporting & Presenting

With a deep knowledge of SEO Reporting Metrics, I’m able to make quick, actionable decisions, capitalizing on opportunities, while ensuring superior organic search performance during market fluctuations and seasonal drops in performance.

SEO Strategy & Roadmaps

I develop large-scale, multi-phase SEO strategies to capitalize on organic search opportunities to include technical SEO fixes, low hanging fruit opportunities, optimizing content for keywords, competitor strategies, backlinking opportunities, to name a few.

SEO Training & Best Practices

I develop SEO Guidelines and Best Practices documents and checklists for content teams to adhere to the strategy and to ensure our content performs well in search engines.

Website Migration

I’m skilled in ensuring SEO-optimized content gets migrated over to the new site, monitoring site performance post-launch and making quick adjustments to ensure a smooth transition.

Keyword Research & Content Development

My experience began in developing SEO-optimized content by performing keyword research, gap analysis and finding low hanging fruit opportunities. As a web editor, I make optimized updates to meta data, increasing keyword density, and finding opportunities that can improve our rankings quickly.

SEO Auditing

I run SEO content and technical audits to gain visibility into how we can best optimize our site for the search engine and ultimately for the user experience. I resolve issues like page size, duplicate content, missing meta data, Missing H1’s, increasing word count and much more.

A Few of the Tools I use for SEO

Here are the tools I use to monitor, report on and optimize website content for SEO performance. Each tool has its strengths, some are used depending on the location of where the website is hosted or what you may be trying to accomplish with your SEO strategy. This list is by no means exhaustive, as there are many tools used slice and dice your website content.

SEO reporting and Generative AI content production, keyword research, SEO auditing, site migration
Reporting, Keyword Gap Analysis, Competitor Analysis, Quick Answers
Comprehensive and detailed SEO Auditing tool
Global SEO Optimization for audiences mostly in Europe.

Early-adopter of AI for Content Production/Optimization

If you are not yet infusing AI technologies into your digital content strategies and production workflows, now is the time. Staying ahead of the curve has never been more important than right now, as AI is enabling all industries to experience rapid production and performance improvements. Many of the platforms and tools I use to locate opportunities and improve user experiences utilize AI technology to locate “low hanging fruit” opportunities. We are now able to quickly pivot our marketing strategies to stay competitive and rapidly evolve how we market to customers to meet their needs and exceed our goals.

Contact Me

I would enjoy the opportunity to connect with you and share ideas for strategizing and optimizing your digital content. Reach out to me via email or call. You can also connect with me on LinkedIn.

E-Mail

ginger@onechoicedesign.com

Phone

(303) 917-1457

Experienced SEO Manager with a focus on large-scale, optimized content
and technical SEO improvements for superior organic search performance.